To support international recognition of the Summit as a leading business conference and position the CGLCC leaders in the space, tartanbond was engaged to roll out a promotional and recruitment campaign. Our efforts were aimed at creating awareness and building participation for the Summit. Additionally, we pitched the CGLCC leadership team as thought leaders in the LGBT+ business community on the economy, the impact of COVID and what is happening around the world to economically empower the community.
Two big markers of success were the number of media outlets that included the Summit in their media coverage and the success in reaching CGLCC’s target registration numbers.
